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Paid search, paid social & PR

Google Ads
for small business
managed to cost per lead

Google, Meta and social campaigns run against cost per acquisition, with the policy know-how regulated industries need, plus social, PR and creator partnerships.

+30%

revenue YoY, Hawaii Elite Chiropractic

15×

sign-ups, A Plus Nail School

Google Ads search results on a laptop screen

S-04 / Google Ads & paid social · Photo: Firmbee.com / Unsplash

Sounds familiar?

Signs your Google Ads are wasting money

If two or more of these are true, this is usually where growth is leaking.

01

Ad spend goes up but leads don’t.

02

Ads get disapproved or limited by health or legal policies.

03

Nobody can tell you your real cost per customer.

04

Paid clicks land on your homepage.

Free Google Ads audit

Find the wasted spend in your ad account.

A free, no-obligation audit. We reply within 1–2 business days with where growth is leaking and what we’d fix first.

Everything it takes, one team

What our Google Ads management includes

Pick the pieces you need or let us run all of it. Every piece answers to the same revenue target.

01

Google Search & Performance Max

Campaigns structured by service and location, tuned to cost per lead.

02

Meta & paid social

Facebook, Instagram and other platforms, creative included.

03

Policy compliance

Diagnosis and rebuilds for disapproved ads in healthcare and other regulated categories.

04

Landing pages

Dedicated pages and tests that lift conversion rate.

05

Conversion tracking

Calls, forms and bookings tracked back to campaigns, privacy-conscious.

06

Social, PR & creators

Organic social, influencer partnerships and PR that support paid.

Four steps. No mystery.

How we manage Google Ads, in four steps

From audit to monthly reporting, you always know what we’re doing and why.

Step 01

Audit

Account, tracking and landing-page review.

Step 02

Rebuild

Structure, keywords, audiences and creative rebuilt around conversion.

Step 03

Optimize

Ongoing bid, budget and creative changes.

Step 04

Report

Cost per lead and revenue by campaign, monthly.

Proof, not promises

Google Ads results from real clients

Every number belongs to a named client. If it isn’t measured, it isn’t here.

Want results like these? Get a free audit and a plan built for your business.

Book a free growth audit →

Questions we hear most

Google Ads management questions, answered

Straight answers to the questions owners ask us before they hire an agency.

How much should a small business spend on Google Ads?

Enough to get useful data in your market, then scaled to what your cost per customer allows. We size the budget in the audit.

Why were our healthcare ads disapproved?

Health-related ads face limits on targeting, wording and landing pages. We find the policy issue and rebuild compliant ads and assets.

Do you handle strategy or day-to-day management?

Both: strategy, setup, creative, ongoing management and reporting.

Can you run our social media too?

Yes: organic social, influencer partnerships and PR, coordinated with paid so the message matches.

Still have a question? Ask us directly →

Free Google Ads audit

Get a free Google Ads audit.

Tell us where you are and where you want to be. We reply within 1–2 business days with a short audit of where your growth is leaking and what we’d fix first.

Based in California · Serving small businesses across the US

No obligation · Reply within 1–2 business days · We never share your information.

WorkOnward

Development Included:

  • Market Research & Competitive Analysis
  • Repositioning the Brand
  • Created a Strong and simple message “Your Job, On the Map”
  • UX Update on Both Website and App
  • SEO Keyword Strategy and Optimization
  • Created a Job Applicant Funnel and Employer Funnel
  • Implemented Hubspot CRM to manage leads
  • Ran Google Ads and created Ads assets
  • Fostered additional investments from VCs

Results: Improved branding and website, as well as optimized SEO to drive online e-commerce sales.

Brazilian Wax Studio LA

Development Included:

  • Website Redesign & Relaunch
  • Rebrand & New Brand Guide
  • Customer Personas and Market Research
  • Creation and management of GA4 PPC Campaign
  • Full Marketing Campaign Deployment and Management
  • SEO Plan & Content Execution
  • SEM & UX Updates to Drive Leads

     

Results: Improved branding, website, and optimized SEO to drive online e-commerce sales.

Hawaii Elite Chiropractic

Development Included:

  • Website Redesign & Relaunch
  • Rebrand & New Brand Guide
  • Customer Personas and Market Research
  • Digitizing The Scheduling Process
  • SEM & UX Updates to Drive Leads

Results: Improved branding, website, and optimized SEO to drive online e-commerce sales.

Committee for Human Rights In North Korea

Development Included:

  • Website Redesign & Relaunch
  • CMS implementation
  • Staff training
  • SEO Optimization
  • Integration of an online donation platform
  • SEM & UX updates to drive membership

Results: The new website relaunch enabled web content to rank on Google and increase the presence of the organization. 

FITTEM

Development Included:

  • Website Redesign & Relaunch (Shopify)
  • Total Rebrand Including Brand Guide
  • Creation of Brand Mascot
  • Market Research & Competitive Analysis
  • Created a Strong and Simple Message
  • Provided Wholesale Channel Strategy & Sales Collateral
  • E-Commerce Build & Integration
  • SEM & UX Updates to Drive Leads

Results: Improved branding and website, as well as optimized SEO to drive online e-commerce sales. Established first-ever online sales for the company and opened the doors to the first retail buyers. 

A+ Nail School

Development Included:

  • Website Redesign & Relaunch
  • Total Rebrand
  • Paid Ads
  • SEO Strategy
  • Employed Sales Strategy

Results: A refined brand presence and increased revenue via funnel and sales development. 

What Now?

Sit Back, Relax, & We'll Get Back To You In 1-2 Business Days.