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3× revenue in two years.

How a nail school built a steady flow of new students with a modern brand, an SEO-built site, paid ads and a full HubSpot rollout.

A Plus Nail School website homepage

3×

Revenue in 2 years

40×

Website traffic

15×

Sign-ups

The goal

A Plus Nail School wanted to grow enrollment. That took two things: a modern brand that stands out to future students, and a steady flow of leads the team could count on.

What we built

A modern rebrand

A brand built for the people who want a career in nails, used the same way across the website, ads and email.

An SEO-built WordPress site

A WordPress website planned around what future students search for, with SEO built into every page.

Paid ads that fill classes

Google and social ads that reach people ready to start a program and send them straight to sign-up.

A full HubSpot implementation

A HubSpot CRM that captures, tracks and follows up on every lead in one place.

Team training

We trained the team to use HubSpot day to day, so the system kept working long after launch.

What it earned

Revenue tripled in two years. Website traffic grew 40× and sign-ups grew 15×.

Running a career or trade school? See how we approach education marketing, or read The enrollment cliff is here. Career schools can climb it.

At a glance

Industry: Education, trade school

Work: rebrand, website, SEO, paid ads, HubSpot, team training

Result: 3× revenue, 40× traffic, 15× sign-ups

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Based in California · Serving small businesses across the US

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