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Two campuses full. A third on the way.

How a French preschool more than doubled enrollment with one connected system: brand, website, SEO, email, ads and HubSpot.

Au Beau Séjour French Preschool website homepage

2×+

Enrollment

90

Families on the campus 3 waitlist

7-fig

Revenue growth in 2026

The goal

Au Beau Séjour wanted to fill both of its campuses and get ready to open a third. Parents choose a preschool slowly. They compare schools for weeks, tour, and ask friends. So the brand, the website and every follow-up had to earn trust at each step, not just win a click.

What we built

A brand parents remember

A clear brand that explains what a French immersion preschool offers, used the same way on the site, in print and in email.

A WordPress site built for search

A fast WordPress website organized around the questions parents actually search, with SEO built in from the first page.

A blog and email that keep families warm

Articles that answer parents’ questions, and email that follows up with families between the first visit and enrollment day.

Paid ads aimed at local families

Google and social ads that reach parents near each campus and send them to the right page.

HubSpot to track every inquiry

A HubSpot CRM so every inquiry, tour and follow-up is tracked, and nothing falls through the cracks.

What it earned

Enrollment more than doubled and both campuses filled. Ninety families joined the waitlist for a third campus, and revenue grew by seven figures in 2026.

Running a school or a program with seats to fill? See how we approach education marketing, or read The enrollment cliff is here.

At a glance

Industry: Education, preschool

Work: brand, website, SEO, blog, email, ads, HubSpot

Result: 2×+ enrollment, 90-family waitlist

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