55
Page brand guide
360°
Interior, print, vans, building
CPTED
Community street project
Nam’s School wanted a brand with a clear point of view, one the whole school could apply consistently, inside its walls and out.
A brand vision
We defined what Nam’s School stands for and how it should look, sound and feel.
A 55-page brand guide
Logo, color, type, imagery and the rules for using them, written so the school’s own team can apply the brand with confidence.
The brand, applied everywhere
The school applied the guide across its interior, every school material, its vehicles and the building exterior.
Nam’s Road
A new initiative inspired by Seoul’s Yeomni-dong Salt Road project. It uses CPTED (crime prevention through environmental design) to revive an underdeveloped neighborhood, brighten the streets and make the walk to school more exciting.
Strategy before design
The work started with brand strategy, so every design choice ties back to what the school wants to be known for.
The school uses the guide every day. The brand shows up the same way in classrooms, on every printed piece, on school vans and on the building itself, and Nam’s Road carries it into the neighborhood.
Need a brand your team will actually use? See our strategy and brand work, or how we approach education marketing.
Related
At a glance
Industry: Education
Work: brand vision, 55-page guide, Nam’s Road
Result: one brand on campus, print, vans and the building
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