Industry insights
Field notes
from the
front line
What we’re seeing inside the industries we serve: the barriers that stall growth, and the plays that move it. Plus our quarterly read on Main Street data.
More people outside. Fewer reasons to buy.
More Americans are heading outside, but they go less often and many are newcomers. Spec sheets won’t sell to them. Confidence will.
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The enrollment cliff is here. Career schools can climb it.
The number of US high school graduates peaked in 2025 and will fall 13% by 2041. At the same time, Workforce Pell opens federal aid to short programs. Outcomes become the ad.
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Marketing a US practice with one hand tied.
Tracking pixels, Google’s health-targeting ban and Meta’s 2025 restrictions took away the usual playbook. Practices that grow now win on search, trust and the front desk.
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Consulting after the pyramid.
Research, decks and first drafts are getting automated. What clients will still pay for is judgment. Firms need a point of view, a productized front door and a place in AI answers.
Read the insight →05 / Small Business Market Report
Main Street 2026, quarter by quarter
Official NFIB, SBA, Federal Reserve and Census data, decoded for education, healthcare, legal and consulting, and outdoor brands.
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