Outdoor industry & D2C brand marketing
The outdoor
industry
marketing agency for D2C growth
Marketing for outdoor, adventure and D2C brands. Brand worlds that turn first-timers into loyal customers, websites that convert, and go-to-market plans for US and APAC expansion.
4
outdoor brands served: Oru Kayak, ISLE, Boreas, Heimplanet
3
APAC market entries: Oru Kayak, Heimplanet, Boreas
Outdoor & D2C · Photo: Adam Davis / Unsplash
Outdoor & D2C clients we work with
The challenge
Why outdoor brands lose the newcomer
The problems we see again and again in this industry, and the ones we fix first.
Spec-sheet marketing
New participants need confidence for their first trip, not lab-test comparisons.
Channel conflict
Wholesale, marketplaces and DTC pull pricing and messaging in different directions.
Seasonal spikes
Brands that only advertise in season pay full price to win back the same audience every year.
Free outdoor brand marketing audit
See how many more first-time customers your brand could win.
A free, no-obligation audit. We reply within 1–2 business days with where growth is leaking and what we’d fix first.
What we do
Outdoor brand marketing services
One team for strategy, website, SEO, ads and CRM, so every channel answers to the same growth target.
Brand & positioning
A distinct brand world that gives newcomers a reason to choose you over a cheaper lookalike.
D2C website growth
Fast websites, conversion fixes, bundles and paid social that pay back.
Email, SMS & community
Klaviyo flows and community programs that keep customers warm through the off-season.
Global go-to-market
Market entry and distributor strategy for APAC, localized market by market, as we did for Oru Kayak, Heimplanet and Boreas.
Not sure which services you need? Start with a free audit and we’ll tell you what to fix first.
Book a free growth audit →Client result
Oru Kayak
“Think Tank Consulting helped us navigate the complexities of entering the APAC market. Their cultural intelligence and strategic approach made all the difference in our global expansion.”
APAC
market entry · Ardy, CEO, Oru Kayak
FAQ
Outdoor industry marketing FAQ
Straight answers to the questions owners ask us before they hire an agency.
Do you work with D2C brands outside the outdoor industry?
Yes. The same playbook of brand, website, paid social and retention works for food, wellness and lifestyle D2C brands.
Can you help us expand into Asia-Pacific?
Yes. We build market-by-market go-to-market plans covering platforms, partners and messaging, as we did for Oru Kayak, Heimplanet and Boreas.
Which platforms do you use?
WordPress for your website, Klaviyo for email and SMS, and Google and Meta for paid acquisition, chosen to fit your stage.
How do you handle seasonality?
We build owned audiences in the off-season with email, SMS and content, so peak-season ads convert more of the people who already know you.
Still have a question? Ask us directly →
Other industries
Services for this industry
Free marketing audit
Get a free outdoor brand marketing audit.
Tell us where you are and where you want to be. We reply within 1–2 business days with a short audit of where your growth is leaking and what we’d fix first.
Based in California · Serving small businesses across the US
No obligation · Reply within 1–2 business days · We never share your information.
