Chloe Lee

Creative Director

Chloe Lee is an experienced graphic designer and brand director who has worked for a variety of different marketing agencies and firms. With experience building brand guides from the ground up, she currently helps Think Tanks businesses achieve their aesthetic desires.

Currently, she works for Sketchers in California and produces catalogs, print collateral, and marketing images for advertisements and campaigns. Previously, she’s worked for companies like Lashify, SALT BY HENDRIX, and skoop.

WorkOnward

Development Included:

  • Market Research & Competitive Analysis
  • Repositioning the Brand
  • Created a Strong and simple message “Your Job, On the Map”
  • UX Update on Both Website and App
  • SEO Keyword Strategy and Optimization
  • Created a Job Applicant Funnel and Employer Funnel
  • Implemented Hubspot CRM to manage leads
  • Ran Google Ads and created Ads assets
  • Fostered additional investments from VCs

Results: Improved branding and website, as well as optimized SEO to drive online e-commerce sales.

Brazilian Wax Studio LA

Development Included:

  • Website Redesign & Relaunch
  • Rebrand & New Brand Guide
  • Customer Personas and Market Research
  • Creation and management of GA4 PPC Campaign
  • Full Marketing Campaign Deployment and Management
  • SEO Plan & Content Execution
  • SEM & UX Updates to Drive Leads

     

Results: Improved branding, website, and optimized SEO to drive online e-commerce sales.

Hawaii Elite Chiropractic

Development Included:

  • Website Redesign & Relaunch
  • Rebrand & New Brand Guide
  • Customer Personas and Market Research
  • Digitizing The Scheduling Process
  • SEM & UX Updates to Drive Leads

Results: Improved branding, website, and optimized SEO to drive online e-commerce sales.

Committee for Human Rights In North Korea

Development Included:

  • Website Redesign & Relaunch
  • CMS implementation
  • Staff training
  • SEO Optimization
  • Integration of an online donation platform
  • SEM & UX updates to drive membership

Results: The new website relaunch enabled web content to rank on Google and increase the presence of the organization. 

FITTEM

Development Included:

  • Website Redesign & Relaunch (Shopify)
  • Total Rebrand Including Brand Guide
  • Creation of Brand Mascot
  • Market Research & Competitive Analysis
  • Created a Strong and Simple Message
  • Provided Wholesale Channel Strategy & Sales Collateral
  • E-Commerce Build & Integration
  • SEM & UX Updates to Drive Leads

Results: Improved branding and website, as well as optimized SEO to drive online e-commerce sales. Established first-ever online sales for the company and opened the doors to the first retail buyers. 

A+ Nail School

Development Included:

  • Website Redesign & Relaunch
  • Total Rebrand
  • Paid Ads
  • SEO Strategy
  • Employed Sales Strategy

Results: A refined brand presence and increased revenue via funnel and sales development. 

What Now?

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